Hi, I'm Rotem
I am currently a Product Designer at Check Point, specializing in cybersecurity. With over 15 years of experience, I lead UI/UX solutions across cybersecurity, tourism, and fintech, and I would like to offer my services as a freelancer. I bring deep expertise in delivering intuitive and high-impact digital experiences.
Portfolio works
Selected Projects
A showcase of recent works that highlight my UX/UI expertise, creative thinking, and visual clarity
2025 | Figma
Attack Map:
Visualizing cyber threats in real time
- Enhanced threat visibility for faster detection.
- Improved investigation flow, reducing dwell time by ~30%
- Established reusable Figma components for future modules
2023 | Figma
Heallcat NFT:
Gamified Web3 Engagement
Crafted an immersive mobile NFT experience that blends game mechanics with Web3 usability, turning digital assets into living, interactive characters.
2024 | Figma
Cloud System Redesign
Building a self‑service license management cloud platform
- Cut support tickets by ~50% with automation
- Increased customer license self‑service by ~60%
- Delivered cloud-ready, scalable UI using Figma across desktop views
2023 | Figma
System optimization
Redesigning SD-WAN for Clarity & Speed
- Streamlined onboarding, cutting setup time by ~25%
- Boosted task success rate by ~40% via clearer workflows
- Delivered a modular design system for long-term scalability
2023 | Figma
Cyber system redesign
Redesigning a live cyber system
Redesigned a complex legacy UI while preserving core workflows, and built the company’s first scalable design system from scratch.
2023 | Figma
Green Leaf Plant Store
Dashboard for SMB & sales management
Designed an intuitive platform to help store managers optimize stock, sales, and customer feedback
